Who

Alex Fleetwood is a producer and games designer. He founded Hide and Seek with Gideon Reeling in 2007 after attending Come Out and Play in New York and believing it was the future, man. As well as Hide and Seek he works with artists and broadcasters on lots of things, including The Eternity Man, a film opera for Channel 4, and The Soho Project, an ARG for the London Games Festival. (alex@hideandseekfest.co.uk)

Holly Gramazio has a complicated Venn diagram to explain what she does, but anything involving at least two of “London”, “stories” and “games” is probably on it. She has recently handed in her thesis on place, play and online fiction, and is waiting to find out whether she gets to be a doctor. More at Several Bees. (holly@hideandseekfest.co.uk)

Kevan Davis is a London game designer and web developer, responsible for the zombie apocalypse browser game Urban Dead, the household dungeoneering of Chore Wars, and a few other things. (kevan@hideandseekfest.co.uk)

Tassos Stevens is a game-designer and theatre-maker who’s been involved with some of the stuff mentioned on this page, including devising the prototype Soho Project in which he was Dr Bill Savage. He has a playful beard.

Minkette has a long and intricate manifesto about why she makes and plays the games she does. She also doesn’t like it when people get that glazed-over look, so tends to keep it to herself. She has produced a broad variety of games and interactive experiences ranging from street games and art installations to ARGs and a site-specific radio play on the London Underground. Minkette may or may not be fictional.

Gideon Reeling is a purveyor of bespoke interactive experiences. Mr Reeling has traveled extensively and has been fortunate enough to have had fruitful involvement in many fascinating projects and positions through his career. He has offices in London, New York and Tokyo, and is always looking for new and challenging business ventures. His assistants can currently be joined at the Battersea Arts Centre on Friday and Saturday nights, entertaining at the Red Death Lates.

Annette Mees creates theatre, games, installations and adventures. She likes her ventures to involve opening secret doors, interacting with strangers, magical surprises or blurring the boundaries between reality and fiction.

Lost & Found are bespoke interactive nonsense facilitators with an emphasis on getting people involved. Lost & Found’s aim is to be a catalyst for interaction and fun. The things we do are directed by a desire to release people from overactive self awareness.

Sheer Lunacy are a creative collective dedicated to the installation of daydreams into the modern world; A mixture of performers, artists, designers and creators with an ongoing mission to combat perceived reality through playful acts of chaos, mania and pleasure.

Coney is an agency which makes adventures, games and playful stuff. Coney has made adventures in surprising places, indoor and outdoor games for Hide & Seek and Come Out & Play, ARG-like work for the National Theatre, the Dana Centre, BAC, Hodder & Stoughton and a BBC workshop, and a number of ongoing projects including at BAC, the NT Studio, and a few others necessarily veiled in secrecy for the time being at least. Coney is supported by BAC. Rumours that Coney is led by a rabbit are unsubstantiated.
[coney@hereiamonline.co.uk]

Hide and Seek 07 photography by Alex Simmons